Same seat, same night: prices for a ticket for The Book of Mormon, quoted earlier this monthALAMY

The Sunday Times, July 21 2019, 12:01am

Imagine you planned to see The Phantom of the Opera in the West End with a family of four on, say, August 3 — or perhaps The Lion King, or The Book of Mormon. How much would you expect to pay for four reasonable seats and a good night out? Write it down, fold the paper over and read on…

It’s a trick question. There is no correct answer. The amount you will pay depends not on how much you can afford or the cost of the production, but on where you buy the ticket.

On July 11 and 12, The Sunday Times tried to buy exactly the same seat on the same night on the main ticket sites. For The Book of Mormon, we…